Mother Dairy Fruit & Vegetable Private Limited., Delhi (MD F&V)

                                                                                                                                   Mother dairy

About Mother Dairy                                                                                                                                              

Mother Dairy was commissioned in 1974 and is a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was an initiative under Operation Flood, the world's biggest dairy development programme launched to make India a milk sufficient nation. Over the years, Mother Dairy has contributed significantly in achieving this objective through a series of innovations and programmes. Today, Mother Dairy manufactures, markets & sells milk and milk products including cultured products, ice creams, paneer and ghee under the Mother Dairy brand. The Company also has a diversified portfolio with products in edible oils, fruits & vegetables, frozen vegetables, processed food like fruit juices, jams, pickles etc to meet the daily requirements of every household.

The Company over the last many years has created a market leadership position for itself in branded milk segment in Delhi & NCR through a robust network of its booth and retail channels. It has expanded its reach to other regions in North, South, East and West with its offering of Milk and Milk products pegging it among the few companies to own such a vast channel of distribution in India.

Brand Mother Dairy sources a significant part of its requirement of liquid milk from dairy cooperatives and village level farmer centric organisations. The Company is committed to uphold institutional structures that empower milk producers and farmers through processes that are equitable. A significant portion of its income is ploughed back into the value chain to support and maintain the system.

Mother Dairy is an ISO 9001:2008 (QMS), ISO 22000:2005 (FSMS) and ISO 14001:2004 (EMS) certified organisation. Quality of milk is of paramount importance for the company and hence it has invested extensively in installing hi-tech automated machines to ensure high product quality/reliability and safety.

Safal, the fruit & vegetable arm of Mother Dairy was the first Company to organise the F & V business in India. Today Safal is the market leader in organized fruit & vegetable retail business in Delhi NCR and operates the largest number of F&V Stores in Delhi NCR & in Bangalore. Safal was the first brand in India to launch frozen vegetable in mid 90s. Over the years, the brand has gained significant customer support and has become a household brand with market leadership and presence across the country.

Safal also has a state-of-the-art plant in Bangalore which produces and sells around 23,000 MT of aseptic fruit pulp & concentrate annually and supplies to noteworthy companies in food processing space like Coca Cola, Pepsi, Unilever, Nestle etc. Safal also has a prominent presence across 40 countries viz., USA, Europe, Russia, Middle East, Asia and Africa and exports Fresh Fruits & Vegetables (Grapes, Banana, Gherkin, Onion, etc.), Fruit Pulp & Concentrate, Frozen Fruits & Vegetables, etc.

The edible oils business under the brand name Dhara was launched under the ‘Operation Golden Flow’ programme of NDDB as a market intervention programme to address a larger cause of the Indian farmers & consumers.  Trust, Purity and Taste are the hallmarks of Dhara cooking oil.

It has been a constant endeavour at Mother Dairy to stay connected with its stakeholders. It is committed to bring happiness to every individual with its range offering pure, hygienic and adulteration-free high-quality products which has been the strength, differentiator and heritage of the brand over years.

In the effort to instil and spread happiness, the organisation creates a workplace that is fulfilling and enriching for them. It constantly listens to its employees and evolves its people practices. As a result, Mother Dairy has been recognised as a Great Place to Work by Great Place to Work Institute in their annual survey. The HR practices around the Concessionaire Management have been cited as Examples of Excellent practices across all the organisations.




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