NDDB launches digital webinar series linking all stakeholders related to dairying

NDDB launches digital webinar series linking all stakeholders related to dairying

08, May 2020, Anand: The National Dairy Development Board (NDDB) launched an interactive digital webinar series titled “NDDB Samvad” linking all stakeholders (specially farmers) related to the dairy cooperative sector. This digital platform aims to create awareness about procedures to be followed in the dairy value chain during COVID-19 pandemic. Dairy farmers and other stakeholders from Punjab, Rajasthan, Haryana, Madhya Pradesh, Gujarat, Bihar, Uttar Pradesh, Jharkhand, Odisha, West Bengal, Delhi, Himachal Pradesh and Assam participated.

In his inaugural speech, Shri Dilip Rath Chairman, NDDB acknowledged the commendable efforts of milk producers and producer-owned institutions in ensuring stability of India’s dairy supply chain and contributing to the nation’s economy. He said that during this pandemic the milch animals must be taken care of, as any compromise on their feeding and health care would impact reproductive efficiency and productivity.

Experts at NDDB are working to ensure that Covid19 does not become a barrier in sharing information on new innovations/technologies with our dairy farmers. Shri Rath urged the dairy farmers to connect with Dairy Board’s experts through the digital platform and follow guidelines to overcome the difficult situation.

NDDB’s experts from the departments of Animal Health, Animal Nutrition, Animal Breeding and Cooperatives Services shared their views to address the immediate concerns and discussed ways to handle the prevalent challenges. The 45-minute webinar broadcasted had peak live viewership of 1664 and total views have crossed 18000 in 24 hours with total watch time of 925 hours.

The webinar highlighted - Ayurveda based Ethno Veterinary Medicine (EVM) for cost effective management of some major ailments of milch animals (like FMD, Mastitis, heat stress), importance of vaccination & ear tagging, feed management & balanced feeding to increase milk production, Importance of Artificial Insemination & breeding management, difficulties faced by cooperatives & ensuring regular payments to farmers.

NDDB's experts answered relevant questions raised by farmers and other stakeholders. More than 500 questions related to cooperative dairying & good dairy husbandry practices were raised prior to the webinar session by over 500 persons. 1600 instant responses were received during the programme.

This digital platform will continue maintaining connect with the stakeholders, disseminate information, and get diverse set of experts on the platform to delve on developments in the sector including innovative practices/success stories.